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Initially London Ltd

Initially London is an American-style monogramming company. We specialise in a broad but curated range of accessories, linens and gifts featuring a colourful embroidered monogram. We offer a choice of over 50 monogram font styles and thread colours including neons and metallics.

Our product line is timeless, classic and affordable including canvas and waxed canvas tote bags, straw baskets, cotton wash bags, leather accessories, yoga mats, insulated water bottles, bath and table linens and more. We source as much as possible in the UK and do all our embroidery in our Parsons Green workshop.

Monograms are a graphic representation of your name using your initials. It’s a centuries old tradition, embroidered by hand in days of old, that Initially London has made modern and fun with graphic design software. Your monogram becomes your personal brand logo.

Our website’s exclusive monogram design tool allows you to create your own bespoke monogram and see it previewed on the item you wish to purchase. You can edit the design as much as you like, changing font styles and thread colours to achieve the perfect monogram.

We also have new monogramming techniques that enable us to put your monogram on insulated water bottles, lacquer boxes, necklaces, beaded bags and more. We’re introducing new products and new techniques all the time so keep an eye on our Instagram page (@initiallylondon) to stay up to date.

If you’re looking for something we don’t offer on our website, whether it’s a font style or a specific product, please get in touch with us. We love to work on a bespoke basis to create a truly unique gifts. We are delighted to recreate corporate logos, wedding motifs, unique fonts and more in embroidery so no idea is too far fetched.