Top 5 Copywriting Tips for Your Company Website
As a copywriter, I get asked many things on calls every week, such as “explain what copywriting is”, to “can’t I use Grammarly for that?”, but not enough people ask questions that will actually help them with their own website.
I’ve compiled dozens of tips over the past decade, so I thought I’d share some with you.
- Get it right, first line:
- Work HARD on your tagline - this is the most important piece of copy on your website. I would advise that you don't make your website live until you're 100% happy with it. Test it, ask other people what they think. Remember that five times as many people read your tagline as anything that comes below it, so you have to grab people's attention immediately.
I wrote "We handle the mundane, so you can stay sane," for JSGD Ltd. last year, a virtual business support company
"Same Law, Different Thinking" - I created this for Support Legal in 2017, a new law firm that removed the billable hour
2. Simple copy sells.
Everyone thinks it needs to be complicated, but in fact, you need to get to the point quickly. Don't use big words for your website, it needs to be clear. No one needs an essay - that’s for your book 😉
3. Make sure your copy stands out visually
- Visuals are vital. You can have fantastic copy, but if the words are crammed together or in some crazy font, you won’t get customers. Brilliant copy needs to look good too (see above on keeping it simple). Short sentences - presented well.
Example: https://officeautomata.com/ - my client since 2016 - see how the copy is laid out - neatly.
- Don’t have any distractions when writing
- Copywriting takes time, which is why good copywriters don't bill by the hour. If you're doing it yourself, you need plenty of focus. No distractions, no noise. Shut the door, make sure the dog/child/partner is happy and won't disturb you. Set a timer for 25 minutes and start to write. You may need to repeat this!
- Get testimonials
- If you’re already in business, get some testimonials. They look great on a webpage, and customers respond to them - they love hearing from current and past customers! If you want to know how to get your customers to write great testimonials - I am happy to advise.
Triona McBride runs Perfect Proof, an editing and writing business. She can help you “find the right words” for your web copy Contact Triona on firstname.lastname@example.org for copywriting, blog writing, proofreading and developmental editing.
Image credit: Ben Kolde