How to get your social media platforms ready for the economic recovery
As we are heading into spring, new beginnings and the easing of lockdown restrictions here in the UK, I thought I would share with you a checklist to ensure your social media platforms are ready for the economic recovery.
Is your bio on point?
Why not take the time now to do an audit of your social media bios and about us pages to make sure they are optimised and up-to-date.
Here are few tips to update your Instagram bio:
- Make sure you use keywords in your name – that’s how people will find you in a search
- What is your USP? Highlight it in your bio.
- Is your picture easy to recognize? Your face or logo is better than your full body as it is so small
- Consider using #hashtags and @mentions in your bio
- Space out text with emojis
- Do you have a clear call to action you can add?
- Consider using LinkTree
Are your profile pictures up to date?
Does your LinkedIn profile date from 10 years ago when you joined the platform? Or maybe it was taken when you were in a corporate job? Make sure your profile picture looks like you now, isn’t too old (I would consider more than 3 years as old) and most importantly it should represent you in your current role. If you have changed career path, consider getting some new professional photos taken.
Also check all your profile photos for consistency. Will someone who finds your Facebook page remember instantly that they follow you on Instagram by seeing your profile picture? That’s your goal – branding consistency across all platforms and that starts with your pictures and logo.
Double check consistency of your details in your profiles
Remaining on the topic of consistency, it could be that in the past few months your opening hours have changed and you have updated your prices or have new services on offer. So, go to each of your social media platforms and check that these changes have been updated across all platforms. Nothing worse for a customer than seeing different opening times on Facebook and Google!
Do you have new testimonials / case studies to share?
You have probably made some clients very happy in the past few months, so perhaps take the time now to ask them for a testimonial or recommendation. You can ask them to leave a review on your Google or Facebook, write a recommendation on LinkedIn or simply email you a testimonial which you can use in your social media posts.
Are you ready for when things get busy?
With everything opening up again and hopefully the economy picking up again, things are going to get busy! Make sure you have everything in place for when you have less time to spend on social media.
My best advice is to plan your content each month or every 2 weeks so you don’t have to be thinking everyday about what you are going to post. Set now a content planning day or half day in your calendar for the next few months.
Something else you can do now and that will save you time down the line is creating template in Canva for your social media posts. You can create 2 or 3 Instagram post templates, a carousel, 2 or 3 stories templates, a couple of LinkedIn templates. And once you have these templates saved, all you need to do when you posts (or ideally when you are planning your monthly content!) is change the text and image for a recognizable, on brand social media post.
Have to planned offers / campaigns for the next few months?
Sit down and have think about how you want to get new leads and clients in the next few months and make these goals measurable. This will determine the platforms you need to focus on, the types of posts and interaction you need to have.
If you are planning an offer or promotion on a product or a package, think about how you will promote that on social media. Preparing offers in advance is easier than any other type of content as you know your dates, what you are going to say and you can create all the graphics in advance.
Are you maximizing your productivity tools?
Another way to ensure things are ticking over is by using productivity tools such as social media scheduling tools such as Later, Buffer or Tailwind, apps to help you stay organised such as Evernote, Todoist and Trello or apps to book meetings like Calendly.
I would recommend doing an audit of the apps you use and the ones you pay for and reviewing whether they are good value for money and even considering if getting the paid or pro version of some of the free apps you use could save you time.
A good example is Canva – if you create a lot of graphics for different social media platforms, getting the paid version will save you huge amounts of time as you can resize graphics for different platforms is just one click.
I hope you find some of these tips useful and that they will save you time over the next few months. Get in touch if you would like a 1-2-1 Power Hour session to get more strategic and organised with your social media channels.