Make The Most Of Black Friday For Your Business
As the holidays roll around, there are a few ways your business can bring in more sales.
Black Friday is a staple of the yearly retail calendar – a time when you can raise awareness, drive customer engagement and, most importantly, boost winter sales.
However, it’s no secret that the rules of Black Friday are changing. Traditionally, Black Friday was a one-day event that came around yearly to mark the start of the Christmas shopping season; then it seemed to extend over a weekend, then a week and now, more often than not, it kick-starts a whole month of deals – especially among bigger retailers.
So, how can you take advantage of this crucial early holiday shopping period, and should you think about extending offers throughout December to increase sales?
Thinking ahead
Offering an entire month worth of sales might seem a lot, but chances are your competitors will be using this opportunity to draw customers in too. Plus, since Western Europe e-commerce sales have grown by 128% since 2015, you can be certain customers will be on the hunt for the best online deals.
So, before you launch, you need to plan ahead. First things first, make sure your website, online shop, social media, and email communications are set up for success. A good starting point is making sure answers to likely questions are easy to access and your website can run smoothly with increased visitors.
Then think from your customer’s perspective. Understanding the type of deals they’ll be looking for or how their spending habits or lifestyles are changing will help make your offers eye-catching. For example, the current situation means consumers are switching to cheaper brands and are postponing large purchases.
Check whether your website is simple to use, easy to navigate and kept up to date with fresh content to make it more than just a shop window. Your online shop should also be well maintained and updated as often as needed to keep it engaging.
Making the most of marketing
A great way to promote your products during this sales period is through a regular email newsletter, as it’s a cost-effective way of reaching new customers or making sure your current ones keep coming back for more. With a regular email newsletter, you can spotlight daily or weekly promotions or how about promoting your loyalty programme, which will give returning customers even better deals, encouraging them to shop with you again and again.
Social media is a great tool for promoting your offers during this time too. It’s worth remembering though that all businesses will be thinking the same as you, and there are plenty of tempting offers out there, so you’ll want to make your business stand out. Do this by making sure all content is customer-first. Think about including content from your community; this could be as simple as showing different ways customers are using your products or answering frequently asked questions through videos to put a face to your business and services.
There are so many ways to make your business stand out during the holidays – think about extending your Black Friday offers to more than just a day and engaging customers in new and exciting ways so you can stand out from the crowd.
Would you like support setting your holiday sales plan? The V-Hub Digital Advisers are here to help.
Or if you want to find out how to keep up with change and use technology to make more sales, read on here.
