The most successful businesses do not simply have a great product, service or idea. They know how to communicate their value in a way that feels clear, memorable and human. Join us for a free online session with established writer Garry Lace, exploring how better storytelling can help you strengthen your message, connect more meaningfully with your audience and communicate your business with greater confidence.

Many businesses are brilliant at what they do, but find it difficult to explain their value in a way that truly resonates. Whether you are writing a proposal, preparing a presentation, updating your website, creating a LinkedIn post or simply talking about your work, the way you tell your story matters.Facts can explain what you do. Stories help people understand why it matters.

During this practical and engaging session, Garry will introduce simple storytelling techniques that you can use straight away. Together, we will explore how to:

• Communicate your value with greater clarity and confidence
• Make your message more memorable, persuasive and human
• Move beyond facts and features to build trust and connection
• Bring more warmth and personality into your marketingTell the story of your business in a way that feels natural and genuinely yours

Designed for founders, business owners, freelancers and professionals, this session will help you look at your business story with fresh eyes and find new ways to express what makes your work valuable. You will leave with practical ideas, renewed confidence in your message and a clearer sense of how to tell the story of your business in a way that people can understand, remember and connect with.